Rhonda Staelgraeve-Secor, MS, CFP®, MPAS®, CEPA®

Rhonda Staelgraeve-Secor is the founder and president of RLS Private Wealth Consulting, Inc., where she leads with a deeply personal, hands-on approach to wealth management and multi-generational planning. When Rhonda launched RLS in 2016, her vision was clear: to eliminate conflicts of interest and provide clients with truly independent, fiduciary advice rooted in integrity and trust.

With nearly 30 years of experience in the financial industry, Rhonda’s expertise spans the full spectrum of private wealth—from financial planning and private banking to estate strategy, tax coordination, business succession, and family office administration. Her clients benefit from her practical knowledge, calm guidance, and ability to simplify even the most complex financial decisions.

Before founding RLS, Rhonda held senior relationship roles at two global private banks, advising successful families and business owners. She is a Certified Financial Planner™ (CFP®), Master Planner of Advanced Studies (MPAS®), and Certified Exit Planning Advisor (CEPA®). She remains actively involved in the Financial Planning Association, XY Planning Network, and the Exit Planning Institute.

Rhonda holds a Bachelor of Science in Business Administration from California State University, Fresno, and a Master’s in Personal Financial Planning from the College for Financial Planning.

Outside of work, Rhonda is grounded by her faith and devoted to her family. A cancer survivor, she lives with a renewed appreciation for health, purpose, and each new day. She finds joy in time spent with her husband and daughter, and is passionate about giving back—sharing her time, talent, and resources with the community and causes close to her heart.

Founder's Message:  

Over 15 years ago, while working for one of the world's most reputable private banking firms, a client asked a question that changed the trajectory of my career.  He asked, "Is there a firm where I can just get good financial planning advice without someone trying to sell me something?"  That question came at a pivotal time as the industry was changing immensely through the Great Recession and financial services firms worldwide were struggling to survive the industry's new normal.  

As time passed and I took a hiatus from corporate America, that client's question continued to resonate.  With a good nudge from a former client and trusting in God's providence, I founded RLS Private Wealth Consulting, Inc. in 2016.  We serve significantly successful business owners and their families throughout California with uncompromising integrity and expert financial advisory services.  

From my upbringing in Michigan and California's Central Valley, I was raised to value honesty, integrity, a strong work ethic, respect, and responsibility.  Loyalty and the genuine desire to help others drive my passion for serving clients with their wealth and legacy needs.  I'm grateful for that client's question so many years ago, and I'm proud to serve clients without selling financial products.  We have removed all conflicts of interest so our clients can be sure our advice and service are always in their best interest.